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MEC appoints data and technology services director


By The Drum Team | Editorial

April 24, 2012 | 1 min read

MEC has bolstered its analytics and insight team with the appointment of Jonathan Edwards as data and technology services director.

Edwards, formerly a consultant at Deloitte and senior commercial and analysis controller at BSkyB, will help integrate data into clients' marketing strategies.

David Fletcher, head of Analytics and Insight at MEC said: “We are delighted to welcome Jonathan to our ever-expanding Analytics and Insight team. His business intelligence and consulting competence will be invaluable in a team that is increasingly seen by clients as a valued business partner.

“We needed somebody with experience in dealing with event-level data – somebody who can understand millions of records, not just small sample sets, and Jonathan’s experience will enable us to further integrate this data into our clients’ marketing strategies.”


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