MEC appoints data and technology services director
MEC has bolstered its analytics and insight team with the appointment of Jonathan Edwards as data and technology services director.
Edwards, formerly a consultant at Deloitte and senior commercial and analysis controller at BSkyB, will help integrate data into clients' marketing strategies.
David Fletcher, head of Analytics and Insight at MEC said: “We are delighted to welcome Jonathan to our ever-expanding Analytics and Insight team. His business intelligence and consulting competence will be invaluable in a team that is increasingly seen by clients as a valued business partner.
“We needed somebody with experience in dealing with event-level data – somebody who can understand millions of records, not just small sample sets, and Jonathan’s experience will enable us to further integrate this data into our clients’ marketing strategies.”