The Drum Awards for Marketing Entry Deadline

-d -h -min -sec

Gatwick recognised by Twitter as trusted news source


By John Glenday | Reporter

April 24, 2012 | 1 min read

Gatwick has become the first airport in the UK to be recognised by Twitter as a trusted news source owing to its high standard of customer service support.

The ‘blue tick’ accolade was made in relation to Gatwick’s efforts to communicate flight details, weather warnings and terminal information to passengers.

Gatwick’s enhanced profile page means that Gatwick will be able to highlight key content at times of disruption by promoting a particularly salient tweet to the top of its timeline.

Lindsay Baldwin, Head of Airport Communications said: “We recognise the importance of providing accurate and timely communication – not only during times of disruption but also in responding to broader enquiries or passenger feedback. Twitter provides us with an immediate and effective communications platform to do just this and we thank them for their support of our efforts.”

This isn’t the first time Gatwick has taken a lead in social media; it was previously the first airport to use mobile barcodes as public information points and the first European airport to have an Instagram feed.


Industry insights

View all
Add your own content +