dotDigital to work with e-Dialogue and eBay's X.commerce platform
Email marketing provider dotDigital Group has signed a Memorandum of Understanding with e-Diagloue, which will see dotMailer’s automated email marketing platform available within eBay’s X.commerce platform.
The agreement will see the platform branded e-Dialog Express, and will aim to offer Magento Merchants and eBay powersellers an integrated marketing solution to allow them to manage abandoned shopping baskets and implement other marketing tactics, in order to increase its average order value.
Peter Simmonds, CEO of dotDigital Group said: "I am delighted e-Dialog have selected dotMailer's automated email marketing platform to supplement their email marketing solutions within the X.commerce environment. This version of dotMailer, e-Dialog Express, will be unveiled at Magento's Imagine eCommerce conference in Las Vegas on Wednesday and will provide a unique opportunity to promote the product's powerful features and ease of use to thousands of merchants worldwide."