Bensons for Beds appoints Red C for digital marketing

By The Drum Team | Staff Writer

Red C

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bensons for beds article

April 24, 2012 | 1 min read

Bensons for Beds has announced the appointment of Red C to handle its digital marketing.

Red C will handle the PPC and SEO marketing for the company, as well as its affiliate marketing strategy, email marketing and website.

Carine Hodgkiss, marketing director of Bensons for Beds, said: “With our new proposition and offline strategy in place I needed to replicate that with an improved and more integrated online strategy. I knew from previous experience that Red C was perfectly placed to take the PPC and SEO to the next level it needed. They are already proving that to be the case.”

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