Virgin Atlantic unveils revamped cabin with PlaneView virtual showroom


By The Drum Team | Editorial

April 23, 2012 | 1 min read

Virgin Atlantic has created an interactive virtual showroom to reveal its new £100m upper class airline cabin.

PlaneView links together more than 40 interactive YouTube videos to allow potential passengers to 'walk' through the cabin and explore even the smallest details of the aircraft before they step on board for real.

It showcases fittings such as the bespoke Swarovski curtains which are adorned with more than 1000 crystals

Paul Sands, head of customer experience at Virgin Atlantic, said: "We've been keeping many elements of the new suite under wraps over the past year so we can't wait to welcome thousands of customers on board today with PlaneView and many more in real life over the next few months."


Industry insights

View all
Add your own content +