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Sunny Thinking works with Sale FC Rugby Club to create '1861' ale


By The Drum Team | Editorial

April 23, 2012 | 2 min read

To celebrate its 150th anniversary, Sale FC Rugby Club has launched its own limited edition ale.

The club agreed to create the ale after it was approached by marketing agency Sunny Thinking, to develop a club beer, entitled ‘1861’.

Keith Rawlinson, commerical manager for Sale FC Rugby Club, explained: “When Jonathan [Reed] from Sunny Thinking suggested we produce a beer to mark over 150 years of playing rugby, I couldn’t refuse. We worked with the guys at Dunham Massey Brewery, and have come up trumps with this tasty ale. It’s hard to believe that Sale FC Rugby Club is now in its 151st year and this is the first time it’s had its own beer.”

Reed, managing director of Sunny Thinking, added: “1861 brings together my two favourite passions: rugby and beer. With so many things to celebrate at the Club, I thought it was about time it had its own beer. Personally it’s been great for Sunny Thinking to work with a Club we’re passionate about and an inspirational local brewery. It’s important to keep the links between local businesses alive. We’ve also got The Wooden Spoon Society onboard, and will be giving a percentage of ‘1861’ sales to this great charity; which gives disadvantaged children and young people a chance to achieve their full potential.”

Bottles of 1861 are only available within the Rugby Club’s bar, priced £3.65 a bottle, although this will be rolling out into shops in the coming months, it is understood.

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