Pie company Walker & Son enlists Big for PR


By The Drum Team | Editorial

April 23, 2012 | 1 min read

Traditional pie company Walker & Son has appointed Big PR to handle its public relations needs.

Leicester-based Big will be providing a national press office service, helping to support new product launches and range extensions as well as developing more proactive trade and social media PR programmes.

It will also work on a series of national campaigns "building on the brand's heritage", which stretches back to 1824.

Claire Handley, category manager at Walker & Son, said: "The team at Big presented us with some very innovative and exciting ideas that will really help support the company’s ambitious growth plans."

Walker & Son supplies to major supermarkets including Tesco, Waitrose, Asda, Morrisons and Sainsburys.


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