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Ditch Glasgow and Edinburgh for Dundee, tempts new campaign


By The Drum Team | Editorial

April 23, 2012 | 1 min read

A new campaign is encouraging Glasgow and Edinburgh dwellers to consider Dundee as a better place to live, work, study and invest.

The print, radio, outdoor and online campaign is running across the two cities, and elsewhere in Scotland, in a bid to raise Dundee's profile and attract more visitors and residents.

It comes as Dundee undergoes a £1bn waterfront regeneration which could create as many as 10,000 new jobs.

Stan Ure, head of economic development at Dundee City Council, said: "Dundee is a city with vision and aspiration. Some of the biggest investment projects in its history are well underway as we invest in the city’s long term success and prosperity.

“This new marketing campaign reflects these changes so we can attract the brightest talents to live, work and study in the city, helping Dundee remain a vibrant commercial and creative hub for generations to come.”


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