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Cravendale replaces milk cartons with bendy bottles in design shake-up


By The Drum Team | Editorial

April 23, 2012 | 1 min read

Cravendale is replacing its old-fashioned milk cartons with this new quirky bottle design.

The new-look one litre bottles will replace cartons in supermarket shelves from 2 May.

Sophie Macaulay, brand manager for Cravendale, said: “Our consumer research tells us that customers tend to associate cartons with medical or niche so we wanted to create a more modern, fun format for 1litre.

“The aim of the new bottles is to widen the appeal of 1litre to a larger customer base, attracting new people into the Cravendale brand for the first time."


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