Bupa Drum News London

Affiliate Window takes on lead generation campaign for Bupa By You


By The Drum Team | Editorial

April 23, 2012 | 1 min read

Bupa has begun a lead generation campaign through Affiliate Window to drive additional leads for if new private health insurance Bupa By You.

The brief saw Affiliate Window aim to capture leads, as well as verify their authenticity ahead of their submission to Bupa, allowing the client to test a number of affiliate types, including email, true content, health advice forum and vertical lead specialists.

Michelle Boxall, head of lead generation at Affiliate Window, commented: "Bupa By You is a fantastic private health insurance product with cover from just 98p a day, making it a popular option with customers. This coupled with a competitive commission per lead and a simple, short data capture form is generating great results for affiliates already on board.”

Bupa Drum News London

Content created with:

Affiliate Window

Find out more

More from Bupa

View all


Industry insights

View all
Add your own content +