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Zaggora launches first ad campaign with London Taxi Advertising


By The Drum Team | Editorial

April 20, 2012 | 1 min read

Zaggora, the calorie-burning clothes brand is launching its first advertising campaign with London Taxi Advertising, rolling out in time for the London Marathon and the run up to the Olympics.

The taxis will feature the tagline ‘What’s black & Burns Calories? (It’s not this cab.)’, and aims to raise awareness of the brand and tap into the market of mobile spenders.

Dessi Bell, Zaggora co-founder, said: “We're so excited that the Zaggora brand is traveling the streets of London! This is one of our first campaigns in the UK targeted to Londoners, and as a London-based business it’s a very exciting time to be in the sports sector with London 2012 just around the corner.”

London Taxi Advertising is responsible for the media planning and execution of the taxi advertising and will support the campaign with updates, features and images on their social networking feeds and website.

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