The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

April 20, 2012 | 1 min read

Vision Express has unveiled a new advert, created by Dare, focusing on a zoo keeper who has to put up with monkeys stealing his glasses.

Launching this week, the ad supports the company’s 2 for 1 deal on designer glasses.

As part of the campaign, Bud the monkey, who stars in the ad, has also gained his own Twitter feed.

Vision Express

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