Tetley has today announced that it is the new sponsor for Channel 5 Family Movies, with the year-long sponsorship to begin on Sunday.
Amy Holdsworth, Tetley marketing manager, said: “We are really excited about the sponsorship with Channel 5. Tetley knows a good cup of tea helps bring people closer, and we’re proud to support the perfect opportunity for families to spend time together.”
Idents for the sponsorship have been created by Dare and will feature movie themes such as pirates, superheroes and cowboys. Media planning was handled by MediaVest.
Agostino Di Falco, partnerships director at Channel 5, said: “Family films are an important part of Channel 5’s schedule, regularly delivering mass audiences and we are delighted Tetley Tea have partnered with us.”