Cheshire West and Chester Council’s CIC unveils new identity and website with Studio North


By The Drum Team | Editorial

April 20, 2012 | 2 min read

Cheshire West & Chester Council’s Community Interest Company (CIC), which manages leisure services across the borough, has unveiled a new identity and website created by Studio North.

The new name, Brio Leisure, was devised after a detailed naming process that involved key stakeholders, with the rebrand to to improve engagement with the public and to increase awareness of the variety of facilities on offer.

Anna Scott, senior account manager at Studio North, said: “This was a really exciting project as it was all about communicating various key messages - including the fact that Brio Leisure offers extensive fitness facilities at an affordable price - to a diverse range of audience groups. Our job has been to help highlight what’s on offer but also position the new brand as an exciting and relevant part of the community that will hopefully become part of people’s lives.”

Studio North was also commissioned to create a logo; a website including leisure features, locations and prices; a suite of supporting marketing materials; new photography as well as a Brand Book which will be used a guide in all future creative campaigns.

Elly McFahn, Brio Leisure managing director, said: “We want to give our community an affordable choice of activities to enjoy in their leisure time. Brio Leisure will offer improved facilities, customer service and look to develop activities and programmes at many of our venues across the region.”

Content created with:

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