Biscuit brand Bahlsen appoints Cirkle for PR
Luxury biscuit brand Bahlsen has appointed Cirkle to handle its PR, including driving awareness of the brand's 40th anniversary in the UK.
A two-month campaign and trade media drive will also take place.
Jon Dance, Bahlsen's marketing manager, said: "This is a busy year for the brand and an opportunity to get the trade onside and remind them of Bahlsen's biscuit heritage and excellence. The nostalgic route Cirkle proposed is one we believe will really resonate and excite our key stakeholders."
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