New York Public Relations News

BBC America cavorts in New York with sausage rolls and champagne


By Noel Young | Correspondent

April 20, 2012 | 3 min read

BBC America is definitely making its mark in the USA - with its parties.

A very colourful evening

After another packed event in New York this week, Adweek enthused, "Where to begin? There were the trapeze artists, who perched on giant rings hung from the ceiling and stretched into improbable positions. There were the burlesque dancers, who took off exactly enough of their outfits to stay suitable for basic cable TV.

" There was the drunk ad buyer who jumped into an empty trapeze and had his friends spin him around until he fell off. And there were the fire breathers."

Usually, said Adweek the event that leaves attendees "half-deaf for 16 hours with beer stains on their suit coats" is Adult Swim's concert bash.

"But BBC America may have set a new bar on Thursday evening. "

The New York venue was a warehouse space called The Skylight Soho. Guests wore plastic trilby hats and carried fake opera glasses. They "tried the authentically British food, which is to say sausage rolls and chicken tikka masala, among others," said the mag. The girls in the rings offered champagne refills to anyone who asked.

Last year's Studio 54-themed party got a lot of attention, being the network's first, said the Adweek reporter.

"This year the network simply avoided the announcements phase of the presentation altogether and opted to liquor up its audience until the rowdy crowd started horsing around with the props".

Evp of media sales Mark Gall and general manager Perry Simon thanked the guests for being there. The guests wre urged to drink Mark's drinks and eat Mark's food - and they obeyed.

When the velvet curtain went up, a girl in a tight red dress waved wreaths covered in fire while shirtless male dancers belched gouts of flame and flicked burning bullwhips at the audience. Very colourful!

Finally, the performance area, became a dance floor. A sizzling time, it seems was had by all.

New York Public Relations News

More from New York

View all


Industry insights

View all
Add your own content +