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Balfour Beatty Living Places rebranded


By John Glenday | Reporter

April 20, 2012 | 2 min read

Creative agency The Workroom has announced that they are to relaunch Balfour Beatty’s Living Places brand next week – sporting a new look name, positioning, identity and visual language.

A source for The Workroom explaimed that the rebrand has been neccessitated as Balfour Beatty was increasingly working in partnership with Local Authorities and local communities on strategic longer-term commitments that support regional development, regeneration and inward investment planning. The aim of the re-branding was 'to create a unique and stand-out positioning as a lead player in all areas of managed services for Local Authorities and public sector organisations, and not just highways maintenance and street lighting.'

This sees Balfour Beatty’s corporate logo reimagined with a series of ‘lifelines’ as a literal interpretation of the organisations arterial networks.

The new branding is being positioned as ‘Inspiring Change’ and will be incorporated into all communications, both internal and internal, to communicate BBLP’s position in the managed services arena for Local Authorities.

Terry Woodhouse, Managing Director at BBLP said: “In considering our new brand positioning we wanted to invest time and thought into clearly defining what we stand for and the process has allowed us to articulate our vision, our values and our promise to our customers and wider community, as well as our own people. It is the best possible starting point from which to achieve our goals and grow our business.”

Brigid McMullen, Founder and Creative Director at The Workroom, added: “BBLP’s skill is made up of many strands that come together to create a whole, dynamic picture of change and progress. From the strategic vision to the practical, nitty gritty of delivery, the new positioning and creative execution demonstrate that everything BBLP does is connected and transformative.”


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