Transport for London launches new campaign to ease Olympic travel chaos


By The Drum Team, Editorial

April 19, 2012 | 1 min read

Transport for London and the Olympic Delivery Authority have launched new ads which they hope will help ease congestion during the London 2012 Games.

The illustrated ads, created by M&C Saatchi, encourage commuters to think about alternative ways of getting around the capital when the games get underway this summer.

The national and regional campaign encompasses outdoor, digital, radio and PR activity and targets people who travel through areas that will be congestion hotspots during the Olympics.

It directs commuters to the Get Ahead of the Games website where they can receive advice on travel.

Vernon Everitt, managing director of marketing and communications at TfL, said: “Awareness is undoubtedly growing amongst the public that the Games will affect travel, but they might not be aware of exactly how, or what they can do about it.

"Phase two of this campaign will coincide with the release of more information regarding travel hotspots, and its purpose is to provide reasonable options and alternatives to help keep things moving during the Games.”


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