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By The Drum Team | Editorial

April 19, 2012 | 2 min read

Standard Life has unveiled an augmented reality campaign with Aurasma, to promote its sponsorship of the GB Basketball teams.

The campaign, booked through MediaCom Edinburgh, will run in the Telegraph until the end of July, using full and half page features and supported by an online basketball hub in the sports section of the newspaper’s website.

Jane McTaggart, group account director at MediaCom Edinburgh, said: “This is a very exciting campaign for Standard Life, bringing premium display activity to life through the innovation of augmented reality. This will really allow Standard Life to communicate with consumers in a truly engaging manner by showcasing their sponsorship of the GB Basketball teams in a memorable way.”

The Aurasma app takes viewers of the Telegraph’s features through to video content featuring members of the GB Basketball team training and planning for 2012.

Laura Laidlaw, sponsorship manager at Standard Life, added: “This means that basketball fans will be able to read some great profiles of players from the Standard Life GB Men’s, Women’s and Wheelchair basketball teams, then watch videos that immediately bring all their dedication, aspirations and preparation for 2012 to life. The videos will be hosted on YouTube too, so we will also be socialising them as part of this campaign.”

Standard Life Aurasma Sport

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MediaCom Edinburgh

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