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Ray-Ban launches global campaign to mark 75th anniversary


By The Drum Team | Editorial

April 19, 2012 | 1 min read

Ray-Ban has launched a new global advertising campaign to mark its 75th anniversary.

Created by Marcel Worldwide and shot by renowned photographer Mark Seliger, the campaign comprises seven photographs each focusing on a different decade in Ray-Ban's history.

The stories behind each of the images were inspired by real-life tales left on the Ray-Ban website. Costumes were designed by Oscar-nominated Arianne Phillips.

As with previous campaigns from the sunglasses brand, each ad carries the message 'Never Hide' and aims to show how Ray-Ban wearers stand out from the crowd.

The campaign will run across press and digital.


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