Ray-Ban launches global campaign to mark 75th anniversary
Ray-Ban has launched a new global advertising campaign to mark its 75th anniversary.
Created by Marcel Worldwide and shot by renowned photographer Mark Seliger, the campaign comprises seven photographs each focusing on a different decade in Ray-Ban's history.
The stories behind each of the images were inspired by real-life tales left on the Ray-Ban website. Costumes were designed by Oscar-nominated Arianne Phillips.
As with previous campaigns from the sunglasses brand, each ad carries the message 'Never Hide' and aims to show how Ray-Ban wearers stand out from the crowd.
The campaign will run across press and digital.