The Drum Awards for Marketing - Extended Entry Deadline

-d -h -min -sec


By The Drum Team | Editorial

April 19, 2012 | 1 min read

McDonald’s has unveiled its new TV ad with Leo Burnett, with the 19 week ‘Mascotathon’ campaign to persuade children to get moving in order to help the Olympic mascots get to the Games in time for the opening ceremony.

Children are invited to ‘join the movement’ and clock up as many jumps, hops, steps and skips as they can, before logging their activity online – which turns it into ‘rainbow powder’ and takes mascots Wenlock and Mandeville closer to the Games.

The TV ad, which features kids who have joined the movement and therefore can’t help but move, will run for four weeks.

Throughout that time, the mascots will be touring the UK, visiting McDonald’s restaurants and towns and cities across the UK, where kids can meet them.

McDonald's London 2012 Olympics Sport

Content created with:

Leo Burnett

Find out more

More from McDonald's

View all