H&H Classic Car Auctions rolls out new brand identity with Delineo

By The Drum Team | Staff Writer

Delineo

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H&H Classic Car Auctions article

April 19, 2012 | 1 min read

H&H Classic Car Auctions has unveiled a new brand identity, created by Delineo, with the aim of projecting a more contemporary look and feel.

The new look showcases H&H’s auction items, with the creative studio defining a colour palette to differentiate the Specialist and General auctions, and a ‘two stripe’ element as a brand identifier.

Leigh Sheridan, creative director of Delineo, said: “We are delighted to be working with H&H and really pleased with the outcome of the work we've produced so far. They have been on board with our creative direction from the beginning, and working with such classic and cool products has had the whole agency buzzing.”

The integrated campaign created by Delineo includes a web refresh, press advertising, auction catalogues and signage, invites and a full suite of internal and external marketing collateral.

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What’s the difference between an outcome and a creative outcome? Outcomes happen day in, day out, and often by chance. Creative outcomes on the other hand, don’t just happen. They are born through insight and imagination. They challenge and provoke reactions. And they deliver the right message, through the relevant channels, to the right people. Creative outcomes have to start somewhere. Welcome to Delineo.

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