Ad of the Day: P&G - Moms

This emotional rollercoaster of an ad was directed by Alejandro González Iñárritu who is most famous for making the beguiling film Babel. A series of Mums (or Moms as the Americans insist on calling them) support their young offspring as they embark on a path that could one day bring them the glory of an Olympic gold medal.

Agency: Wieden + Kennedy