The Drum Awards for Marketing - Extended Entry Deadline

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By The Drum Team | Editorial

April 19, 2012 | 1 min read

This emotional rollercoaster of an ad was directed by Alejandro González Iñárritu who is most famous for making the beguiling film Babel. A series of Mums (or Moms as the Americans insist on calling them) support their young offspring as they embark on a path that could one day bring them the glory of an Olympic gold medal.

Agency: Wieden + Kennedy

Director: Alejandro González Iñárritu