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Yardley London launches first ad campaign in 16 years


By The Drum Team | Editorial

April 18, 2012 | 1 min read

Yardley London is launching its first advertising campaign in 16 years.

Parent company Lornamead Group is spending £750,000 on a campaign that will appear in women's monthly magazines, national press supplements and fashion weeklies.

Created by Big Al's Creative Emporium, the ads are targeted at women over 35 and promote Yardley's new range of bath and body care products.

Media has been bought and planned by the7stars.

Quentin Higham, managing director at Yardley London, said: “The advertising will assist us in driving sales and distribution as we broaden our customer base. With 240 years of heritage we are starting from a position of strength."


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