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VO5 breaks the mould with Euro RSCG London with iAd for latest Pliktisijiteur Village Pageant burst


By The Drum Team | Editorial

April 18, 2012 | 2 min read

VO5 has worked with its ad agency Euro RSCG London to create the first ever iAd to use Twitter and its camera function, ahead of the launch of a new ad on 1 May.

The iAd, which launched yesterday and is served to the target audience of 14-24 year olds mid-app, builds on previous Pliktisijiteur Village Pageant activity, by inviting people to “village your hair” by manipulating a photo with various styles.

Caroline Saunders, business director at Euro RSCG London, said: "The iAd which has a ‘first ever’ function is further evidence of our technical and social media capability working powerfully to deliver great work for V05.”

Different villagers, such as the butter-churner or needle worker, will comment on different styles, with anything deemed as ‘too extreme’ getting the user banished from the village for not conforming. Users can also tweet pictures of their hairstyles to their followers.

Vicky Metcalfe, marketing director for V05, added: “We’re very pleased with the iAd which builds on the great ‘Pageant’ work for V05 Extreme Style and is set to generate further traction amongst our 14-24 year old target that love to discover and share new content.”

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