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By John Glenday | Reporter

April 18, 2012 | 1 min read

T-Mobile has launched a new ad campaign in which its brand ambassador, Carly, takes centre stage.

Alter Ego is intended to reveal ‘another side’ of the character by replacing the ‘girl next door’ from previous commercials with motorcycle leathers and a 1000cc Ducati superbike.

Intended to symbolise the speed and capabilities of the 4G network this symbolism has been devised to act as a metaphor for T-Mobiles own stated aims of challenging the status quo and the wider market.

The promotion will be the first in a series of ads to be broadcast over the coming months, leading up to a full brand relaunch this fall.

T-Mobile have also introduced a ‘’ to allow consumers to compare their 4G speeds against their primary competitors.