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National Trust

National Trust South West appoints RH Partners for media buying

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By The Drum Team, Editorial

April 18, 2012 | 1 min read

The National Trust South West has appointed RH Partners to handle media buying for the region, following the recent appointment of 18 Feet & Rising as the lead creative agency for the Trust.

RH Partners will cover Gloucester, Wiltshire, Somerset, Dorset, Devon and Cornwall, with the first campaign is set to go live at the end of April to promote the period from spring into summer.

Shona Owen from the National Trust, who led the region’s agency recruitment process, said: “RH demonstrated a detailed understanding of the regional media market with very competitive prices. We were also impressed with their insights into our target audience groups and their knowledge of digital and social media.”

Annie Lambert, media director at RH, said: “We’re delighted to be appointed by one of the UK’s premier conservation charities. It further increases our portfolio of leisure, tourism and attraction clients, both nationally and regionally.”

Over 60 National Trust properties are included in the region.

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