Limited edition Ma’amite introduced for Diamond Jubilee

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By John Glenday | Reporter

April 18, 2012 | 1 min read

Love it or hate it spread brand Marmite is celebrating the Queen’s upcoming Diamond Jubilee with the launch of a limited edition jar of the famous treat – Ma’amite.

Featuring a Union Jack anchored by the familiar Marmite logo the one off venture coincides with the brands 110th anniversary.

Produced in partnership with brand design firm Hornall Anderson, developer of the branding and packaging, the commemorative spread will be initially available in branches of Sainsbury’s before being rolled out across the country.

Ma’amite is only the fourth limited edition offering from Marmite, joining the Guinness, Champagne, Marston’s Pedigree and XO varieties already on the market.

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