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Kellogg’s unveils vintage boxes for the Jubilee


By Ishbel Macleod, PR and social media consultant

April 18, 2012 | 2 min read

Kellogg’s has created an exclusive range of limited edition collectors’ boxes as part of its celebrations for the Queen’s Diamond Jubilee.

Using authentic Kellogg’s drawings dating back to the 1950s when the Queen ascended the throne, boxes will be on sale for a limited time only from 22 April 2012 to 25 June 2012 and will be priced from £2.69.

The boxes include the first Coco the monkey design and original Snap, Crackle and Pop characters, with Corn Flakes and Frosties also getting a makeover.

Paul Humphries, marketing controller for Kellogg’s said: “The Diamond Jubilee is one of the great news stories of the year along with the Olympics and retailers will be looking to capitalise on this event.

“Royal memorabilia can be a valuable marketing tool and we can help retailers by offering these limited edition boxes, along with over 100 years of heritage, which will be popular with shoppers keen to have their own Jubilee keepsakes.

“There is only a small number available, so once they’re gone- they’re gone and we believe they will help to drive cereal sales as the nation gears itself up for the summer’s celebrations.”


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