ipm changes name to Rapport and launches ‘Rewarding Connections’ brand promise
ipm, the out of home agency of IPG Mediabrands, has announced that is has relaunched as Rapport and will now use the creative strategy of ‘rewarding connections’.
The launch will be promoted with an out of home campaign, drawing on the agency’s relationship with Blippar.
Chris Marjoram, MD of Rapport said: “It is right that we are evolving the strategic route of IPG Mediabrands’ out of home agency. With so many ways to connect in the social space, developing our direction in a way that benefits our clients gives us huge potential moving forward. Our clients will profit from us becoming Rapport and the agency is already feeling a rush of optimism associated with a change in proposition.”