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Casabu launches digital engagement campaign with Magnetise


By The Drum Team | Editorial

April 18, 2012 | 1 min read

Casabu, a new daily private sale website for mums, babies and kids, has today unveiled a digital engagement campaign with the Magnetise Group to drive customer acquisition and lead generation around its launch.

Interactive banners will appear on newspaper websites and parenting blogs, offering £5 off a first purchase and promotion that the site provides up to 70% off retail prices.

Rachel Oxburgh, CEO of Casabu, said: “We’ve chosen Magnetise as our partner for lead generation due to their cutting edge, highly measureable pay-per-performance technology capabilities.

“Their campaigns will allow us to build out our membership base quickly and efficiently.”

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