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Actimel Danone Drum News

Actimel packaging gets a revamp with Dragon Rouge


By The Drum Team | Editorial

April 18, 2012 | 1 min read

Actimel, the yogurt drink by Danone, has undergone a packaging revamp with Dragon Rouge, with the new bottles being available in shops from this month.

The aim was to simplify and modernise the packaging, with clearer flavour differentiation. There is also an updated version of the Actimel logo.

Joel Kirstein, assistant brand manager at Actimel, said: “We’re confident the new Actimel packaging design achieves our aims.

“Testing of the new design showed promising results and we’re excited to see the end result hit the shelves this April.”

Actimel Danone Drum News

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