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SEAT appoints Grey London to handle its pan-European digital brief


By The Drum Team | Editorial

April 17, 2012 | 1 min read

SEAT has appointed Grey London as its 360 degree creative agency, with the automotive manufacturer unveiling its new ‘Enjoyneering’ positioning and planning to take on other manufacturers in terms of digital.

Grey London will be working with WPP-owned sister digital agency Possible Worldwide and its in-house social marketing agency The Social Partners for the digital offering, with a new online corporate identity to be rolled out this quarter.

Chris Hirst, CEO at Grey London, said: “For the past three years we have invested heavily in the diversification of our capabilities – including, but not limited to, digital. Winning this business highlights the abilities and resource we have here at Grey London to deliver large-scale regional and global projects in traditional and digital media.

“SEAT represents an opportunity to craft some truly creative and ground breaking work. Christian and his team have ambitions for SEAT that matches our own for bringing Long ideas to life in the market.”

Key launches for SEAT this year will include SEAT TOLEDO and SEAT LEON in the fourth quarter.

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