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Twitter Grace Dent Public Relations

PR worker not fired after troll tweets to Grace Dent – who his agency represents


By The Drum Team | Editorial

April 17, 2012 | 2 min read

PR firm Hill & Knowlton employee Mufadal Jiwaji was in hot water on Sunday when he tweeted ‘@gracedent reminds me of a girlfriend I once had. By girlfriend I mean that time I accidentally made love to an ugly abhorrent horse.’ – about the journalist who the agency represents.

Grace Dent then tweeted back “Hi there Mufadel. How much do you like your job at Hill and Knowlton?’, before adding ‘@Mufadal I'm wondering, as a public relations person for a firm I work with, what your thinking was in sending me this message?’

Jiwaji then tweeted back ‘it was naive and ill-warranted. I won't delete it, as I ought to bare the full brunt of my idiocy’, to which Dent replied ‘You'll bear the brunt of your idiocy at 10am tomorrow morning when you're unemployed. Good luck.’

Everyone was on tenterhooks yesterday to find out what was happening, with other employees at the agency tweeting that Jiwaji was still in the office, but neither him or Dent taking to Twitter. Jiwaji also did not reply to a request from The Drum for a comment on his actions.

However, this morning Dent has now tweeted explaining ‘hello- late Sunday I had a small war of words with someone. For us, it blew over v quickly. He apologised, I saw the silly side…

‘…Not a lot more to it We both moved on+ saw the humour in it 24 hrs ago. There's not really any more story…

‘…sorry not to explain sooner. I was working all day yesterday and so was he. Gxx’

What do you think? Should mistakes like this be forgiven, as Dent has, or should PR employees be careful about what they say on social media sites?

Twitter Grace Dent Public Relations

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