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New Parkinson's site by Reading Room asks: what would a cure mean to you?


By The Drum Team | Editorial

April 17, 2012 | 1 min read

Reading Room has created a new campaign site for Parkinson's Awareness Week which asks visitors to share messages about what a cure for the disease would mean to them.

Created using Tumblr, the site allows people with Parkinson's, carers, researchers and health and social care professionals to share their stories and upload photographs.

Celebrities including Gary Lineker, Alan Carr, Jane Asher and Graham Norton have shared their messages on the site.

Kieran Breen, director of research and innovation at Parkinson’s UK, said: “We were looking for new ways to encourage people to visit us online, and bring together the voices of people affected by Parkinson’s to say what a difference a cure would make.

"The campaign site is proving to be popular and there are some very moving stories up there already."


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