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Activia Drum News London

Activia Pouring Yogurt launches ‘shake up breakfast’ experiential campaign with Hotcow


By The Drum Team | Editorial

April 17, 2012 | 1 min read

Activia Pouring Yogurt has launched an experiential campaign with Hotcow, which will tour the South East of England for the next five weeks.

The 'Shake Up Breakfast' campaign includes sampling with a variety of cereals.

Amelia Wong, assistant brand manager at Danone, said: "Activia are looking forward to working with Hotcow to deliver an impactful and engaging experience for consumers. Activia Pouring Yogurt is not only delicious but a fantastically versatile product also and it's time consumers knew about it! We're counting on Hotcow to get consumers excited about all the different ways they can shake up their breakfast with Activia Pouring Yogurt.”

Activia Drum News London

Content created with:

Hotcow Experiential Marketing Agency

Hotcow is a brand engagement agency. We are experts in getting brands and their messages understood. We do this by developing engaging two way communications that turn consumers into shoppers and advocates. We get results because we understand how to engage consumers at different stages of the consumer decision journey.

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