WPP acquires minority interest in GME
Kantar Retail, a wholly owned subsidiary of WPP, has announced that it has acquired a minority interest in GME, a consultancy business based in Dubai.
GME currently employs 16 people and serves clients including BP, Heineken and Samsung and it has been kantar Retail’s franchise partner in Dubai since 2007.
The acquisition means GME, which had revenues of AED 9.5m for the year ended December 31 2011, is now a full member of the Kantar Retail Network.
The move forms part of WPP’s strategy of investing in fast growing markets in the Middle East, where it currently employs 3,500 people.