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Teachers Assurance appoint TheAgency


By The Drum Team | Editorial

April 16, 2012 | 2 min read

Financial institution Teachers Assurance has appointed communications specialists TheAgency to plan and launch their direct sales channel online.

The agency will help run the digital channels for Teachers Assuarance, the only endorsed provider of financial services to the National Union of Teachers.

Wendie Michie, commercial director at Teachers Assurance, said: “We are delighted to have appointed TheAgency, as they bring strong financial and online retail experience to the marketing team. Teachers Assurance has a long history in providing information, education and support to those in the education sector. Our products and services are designed to help teachers benefit from greater financial security, which in turn helps them to enjoy life more. As a mutual organisation we exist for the benefit of our members and are committed to building on previous success. TheAgency are well placed to bring our business strategy to life, creatively and technically.”

Saman Mansourpour, partner at TheAgency, said: “The convergence of media channels and the onset of new technology means there are many more ways for companies to engage their future customers and vice versa. Any successful communications strategy now has digital at its heart, but the real skill lies in integrating online and offline channels, and unifying the overall brand experience for people. Teachers Assurance has a phenomenally strong brand and reputation with teachers and their members alike. Everything we do will be designed to leverage that reputation, help understand and service their members needs online and advance their business."

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We’re an independent brand communications agency voted Ad Agency of The Year 2019 and Brand Strategy Agency of the Year 2020 by Drum Recommends. Our services span brand strategy, identity, positioning and activation; creative development, media planning, social and PR including influencer outreach, community management, content strategy & planning and web design and development.

We’re interested in helping our clients drive demand and sales.

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Iconic confectionery brand

Moved their NPS score by 10 points over 9 months and moved their UK positioning from 4th to 2nd in category.

Swiss skin care and supplement brand

Achieved a 70% increase in Holland & Barrett retail sales by quarter 2 of our campaign and 30% increase in online sales quarter on quarter.

Dog food brand

83% increase in sales across 2020 with 155% increase in online sales.

Global juice and fruit brand

Increased their sales by 20% in Tesco and ASDA during the campaign period and increased their baseline score by 14%.

Heritage Kitchenware brand

Within 4 weeks of the campaign being live, we more than doubled sales on Ocado. Overall, the campaign activity drove a whopping 50% increase in sales. Increased online sales in 2020 by 82%

Bio-tech brand

We drove more than 60 orders in the first 3-months (exceeding production capabilities).

Global Clinical Research Organisation.

We have increased on-site conversions by 37% and reduced recruitment media spend on similar trials by 23%.

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