Teachers Assurance appoint TheAgency

By The Drum Team | Staff Writer

AgencyUK

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April 16, 2012 | 2 min read

Financial institution Teachers Assurance has appointed communications specialists TheAgency to plan and launch their direct sales channel online.

The agency will help run the digital channels for Teachers Assuarance, the only endorsed provider of financial services to the National Union of Teachers.

Wendie Michie, commercial director at Teachers Assurance, said: “We are delighted to have appointed TheAgency, as they bring strong financial and online retail experience to the marketing team. Teachers Assurance has a long history in providing information, education and support to those in the education sector. Our products and services are designed to help teachers benefit from greater financial security, which in turn helps them to enjoy life more. As a mutual organisation we exist for the benefit of our members and are committed to building on previous success. TheAgency are well placed to bring our business strategy to life, creatively and technically.”

Saman Mansourpour, partner at TheAgency, said: “The convergence of media channels and the onset of new technology means there are many more ways for companies to engage their future customers and vice versa. Any successful communications strategy now has digital at its heart, but the real skill lies in integrating online and offline channels, and unifying the overall brand experience for people. Teachers Assurance has a phenomenally strong brand and reputation with teachers and their members alike. Everything we do will be designed to leverage that reputation, help understand and service their members needs online and advance their business."

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