Rio Ferdinand unveils new app with mBlox
Rio Ferdinand has teamed with mBlox to provide an app showing a day-to-day look into the football player’s life.
Fans receive content including self-shot videos of Ferdinand, film of him and other footballers in their free time, Rio’s tweets as they happen and a weekly top five music list from the player.
The app includes geo-fencing, so mBlox knows which users are attending a Manchester United game, to inform further activity.