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Rio Ferdinand Sport Drum News

Rio Ferdinand unveils new app with mBlox


By The Drum Team | Editorial

April 16, 2012 | 1 min read

Rio Ferdinand has teamed with mBlox to provide an app showing a day-to-day look into the football player’s life.

Fans receive content including self-shot videos of Ferdinand, film of him and other footballers in their free time, Rio’s tweets as they happen and a weekly top five music list from the player.

The app includes geo-fencing, so mBlox knows which users are attending a Manchester United game, to inform further activity.

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