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Accolade Wines Drum News London

Kumala unveils national ‘extra pair of hands’ campaign with INITIALS Marketing


By The Drum Team | Editorial

April 16, 2012 | 2 min read

Kumala has unveiled its national ‘win an extra pair of hands for a year’ campaign with INITIALS Marketing, with 25 prize winners to receive the chance to win a year’s worth of help around the house.

Running until 31 July, the through the line campaign by INITIALS and the Accolade Wines brand team features just under 7,000 prizes to be given away, such as Kindles and magazine subscriptions, through a ‘scratch card’ came on the website.

Paul Hillier, marketing controller at Accolade Wines, said: “As the no. 2 best selling South African wine brand in the UK, Kumala is a brand that recognises the hectic lifestyles of our core target consumers who are busy working long hours and running their household, so don’t often have time to take a moment for themselves. We wanted to reward our consumers by encouraging them to take a step back from the hustle and bustle of life, and to ‘Make Time For You’.

“So we are delighted to be able to offer someone an extra pair of hands for a whole year, giving them a little help around the house, and allowing them an opportunity to enjoy a nice glass of Kumala at the end of a long day.”

The campaign will be promoted at supermarkets with tailored ‘Win an Extra pair of hands with Kumala’ branded POS kits, as well as print ads in magazines such as Heat, Closer and Sunday Times Style.

Accolade Wines Drum News London

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