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Innovation Travel & Leisure Drum News

Innovation Norway appoints MediaCom Edinburgh to £1m account


By The Drum Team | Editorial

April 16, 2012 | 1 min read

Innovation Norway, the official trade, technology and tourism body for Norway, has appointed MediaCom Edinburgh to handle its tourism media planning and buying account.

The £1m account was appointed following a competitive pitch.

David Shearer, managing director of MediaCom Edinburgh, said: “We’re really pleased to have won the Visit Norway account and look forward to applying our deep understanding of UK tourism marketing and media on their behalf.”

Catherine Foster, country manager for tourism at Innovation Norway UK, added: “Mediacom showed an understanding for our business and delivered a very good tender. We are looking forward to starting working with them and planning our winter campaigns.”

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