Guerilla-style graffiti stunt marks GetTheLabel.com PR campaign
Manchester has been daubed with an array of legal graffiti as part of a marketing and PR campaign by SKV Communications to raise awareness of GetTheLabel.com – the online fashion and sports retailer.
The public artworks were painted at locations throughout the city including Castlefield, the Mancunian Way, Stevenson Square and Whitworth Arches in the city centre and prominent locations in Ashton-under-Lyne, Cheadle, Chorlton, Fallowfield, Prestwich, Middleton, Salford, Sale, Stockport and Stretford.
Each stencilled image was jet-washed on using reversed graffiti with the intention being that passers by snap the creations and post the image on GetTheLabel.com’s Facebook page. For which they stand to win some free clothing.
The stunt is designed to encourage sharing of the GetTheLabel.com brand across social media and coincides with a wider folm campaign from the Manchester PR agency which sees skaters and BMXers star alongside Manchester’s underground music artists.
Liz McNamara, marketing director at GetTheLabel.com, said: “This is an excellent, multi platform campaign that engages social media and film. By using respected music artists from the Manchester underground scene and local rising skaters and BMX stars, we were able to reach a previously untapped audience.
“After the success of this campaign, we have plans to roll it out in other cities.”