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Commonwealth Games

Glasgow 2014 Commonwealth Games mascot to be realised by Nerv

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By The Drum Team, Editorial

April 16, 2012 | 2 min read

The Glasgow 2014 Commonwealth Games Mascot is to be brought to life by digital agency Nerv, the organising committee has announced.

The mascot, which has been designed by the winner of a children competition, will be revealed this Autumn, and will now be refined and developed by Nerv.

The brief will include the design of the mascot’s signature pose, the mascot participating in all 17 of the sports included in the Games and a short film introducing the mascot as well.

Martin Reynolds, head of marketing for Glasgow 2014, said: “After an extensive search, culminating in a three-way competitive pitch, we are delighted to appoint creative digital agency nerv to lead the final design stage of our Glasgow 2014 mascot. Their approach was ambitious, innovative and engaging – all key qualities we hope to see realised in the mascot itself.

“This is a hugely exciting and highly visible project. Knowing the strength of nerv’s ambitions and ideas, we can’t wait to introduce our mascot to the world later this year.”

Cynan Clucas, nerv’s managing director said: “It's truly humbling to have been appointed to realise the Mascot for Glasgow 2014. The Commonwealth Games is a unique and inspiring event, and we look forward to delivering a mascot that embodies everything it represents. All of us at nerv are genuinely excited by the opportunity to bring the character to life and introduce it to children of all ages right across the Commonwealth.”

Commonwealth Games

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Nerv Interactive

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