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PRCA Public Relations Drum News

59% of PR MDs and CEOs described their agency as ‘busy’ for new business in first quarter


By The Drum Team | Editorial

April 16, 2012 | 2 min read

PRCA’s quarterly barometer of eighty consultancy MDs and CEOs has found that 18% said their agency has been ‘very busy’ for new business in the first quarter for the year, while 59% classed themselves as ‘busy’.

It was also found that 40% say they will increase staff numbers in the next quarter – although 17% plan to reduce their numbers – and 28% said their graduate recruitment levels would increase from last year.

Francis Ingham, chief executive of the PRCA, said: “These figures just go to show that the PR industry is bucking the national trend of job losses, pessimism and a reluctance to employ graduates.

“This will become increasingly evident when the results of the PRCA’s annual Benchmarking Survey will be published next month.

“On the contrary, our members are keen to expand their businesses, to employ new starter and on top of that there is a growing interest in internships and apprenticeships.”

It was found that 51% feel more optimistic after the last quarter, while 37% said they feel the same and 12% feel less optimistic.

35% says it makes them feel more optimistic about the industry as a whole, with 49% saying that they think the general economic situation of the PR industry will stay the same over the next year.

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