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By The Drum Team | Editorial

April 13, 2012 | 1 min read

Peugeot has unveiled a YouTube dance video with ‘Nonstop’ aka Marquese Scott, to launch its ‘Let Your Body Drive’ campaign.

Promoting the technology in Peugeot’s latest model, the 208, the video by INITIALS Marketing was shot in one take with no editing, visual effects or pre-planned choreography.

Production and seeding was handled by Rubber Republic, with the video, which was posted yesterday, already receiving over 15,000 views.

The video forms the start of a much wider experiential campaign which will tour the UK from 27 April.

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Initials

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Initials is one of the UK’s fastest growing independent creative agencies.

Experts in branding & brand development, shopper & promotional marketing, experiential, content and digital solutions (LABS). The principles of strategic planning, creative origination and campaign activation are threaded through the five key areas of the business.

Providing elevated thinking for brands aiming to thrive in a challenging and ever-changing world; Initials marry focused planning with creative excellence to deliver considered, inventive and ambitious campaigns in both global markets and the UK.

Our approach, we call Precision. Unleashed

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