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By The Drum Team | Editorial

April 13, 2012 | 1 min read

Peugeot has unveiled a YouTube dance video with ‘Nonstop’ aka Marquese Scott, to launch its ‘Let Your Body Drive’ campaign.

Promoting the technology in Peugeot’s latest model, the 208, the video by INITIALS Marketing was shot in one take with no editing, visual effects or pre-planned choreography.

Production and seeding was handled by Rubber Republic, with the video, which was posted yesterday, already receiving over 15,000 views.

The video forms the start of a much wider experiential campaign which will tour the UK from 27 April.

Peugeot Youtube Drum News

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