The two organisations will work together in offering knowledge, training and events from across the UK to their members in a bid to help them grow and develop.
Julie Geraud, director of membership for the DMA, commented: “The aim of our partnership is to help agencies develop through raising their industry profile and tap into the wealth of information and experience within the DM community. The DMA counts many top marketing agencies among its membership; this partnership will help many more agencies discover the commercial benefits of DMA membership and how it helps them to do better business.”
Richard Draycott, managing director of MIN, commented: “I believe there is a real affinity between MiNetwork and the DMA and I’m delighted that we are going to working together to offer our respective members access to various events, training and services in the future. I’ve known the DMA for many years and I believe that as a professional association they are in an excellent position to offer MiNetwork members access to the kind of training and professional development opportunities that will help them to development their staff and build their businesses.”