The London Book Fair’s China Market Focus gets promoted by Out of Home International


By The Drum Team, Editorial

April 13, 2012 | 1 min read

The China: New Perspectives, New Concepts 2012 - Market Focus Professional and Cultural Programme as part of the London Book Fair is being promoted by Out of Home International on Twin Towers West.

ACA Publishing appointed OoHI to handle the outdoor advertising in London to promote the China Market Focus, with the aim of encouraging people to attend.

Running for two weeks, the campaign will be seen by over three million people.

The creative work for the campaign was designed by joint organisers from the Chinese publishing industry.

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