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Latest campaign to feature real customers on filmed first dates


By The Drum Team | Editorial

April 13, 2012 | 1 min read

Dating website’s latest advertising campaign will feature unscripted filmed stories of real members on a first date.

The ‘Real Stories’ campaign, by Mother, will begin to air across UK terrestrial, digital and satellite TV from tomorrow (14 April).

The campaign features unscripted films that follow real members of the website as they prepare for their first dates with 10” and 30” executions.

Katie Sheppard, director of marketing and relationships at match UK said: “The new creative underlines our ambition to grow the category this year by appealing to those last remaining groups of people who’ve not yet tried it. One in five relationships now start online in the UK* and for those yet to be convinced, we believe sharing the enjoyment that our existing members get from dating is the way to go – in this case seeing is believing.”

Media planning and buying has been handled by Initiative. Drum News Advertising

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