J.K. Rowling unveils new website with Think Jam
J.K. Rowling has unveiled her new website with Think Jam, with the aim of reflecting the next chapter in Rowling’s life and career using a scrollable timeline.
The website incorporates bespoke illustrations by the author, as well as insights into her latest novel for adults, The Casual Vacancy.
Paul MacGregor, creative director at Think Jam, said “We presented possible creative routes for the site’s design and the client went with the most innovative choice, which perfectly fits the immersive world of J.K. Rowling. From a design perspective there are a number of challenges that needed to be addressed in terms of the scale to ensure the best possible user experience.”
The site is available in English (UK and US), Italian, Spanish, French, German, and Japanese.
Daniel Robey, Think Jam CEO, said: "This project has been a uniquely interesting challenge. Where the previous website had a heavy focus on younger users, this new site aims to attract a more adult audience – for fans of J.K. Rowling both as an author and a person. Her own story is an inspiration and the timeline offers insight into her life and charity work as well as her Harry Potter legacy. The site will provide a hub for news and information - including her own opinions and thoughts - as her new book develops.”
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