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Freeze 24/7 unveils concession stands with Sheridan&Co


By The Drum Team | Editorial

April 13, 2012 | 1 min read

Anti-aging cosmetic brand Freeze 24/7 has this week unveiled concession stands with retail design agency Sheridan&Co.

The concept, which will be rolled out in fifteen Debenhams branches in UK and Ireland, includes a consultation area, magnifying mirrors and a plasma screen showing infomercials.

Steve Thomas, head of design at Sheridan&Co, said: “The primary challenge was to create a retail concept for Freeze 24/7 which reflected the premium positioning of the brand. We needed to convey specific product information to the customer and encourage consumer testing.

“By keeping the furniture design simple, using large graphics to convey the brand message and plenty of lighting to highlight the products we have created a site which is friendly but professional looking where customers won't be afraid to try the products. Magnifying mirrors on each consultation space encourage customers to try before they buy and see the 'Instant Results' offered by Freeze 24/7.”

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